Dunkin - Art Direction

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Dunkin' Chile faced the challenge of being seen solely as a donut brand, neglecting its coffee offerings. Strategically, highlighting coffee was proposed to alleviate this issue. From the art and creative direction, a strategy was developed to redefine Dunkin's image, focusing on more emotional and relevant communication to connect with younger demographics, emphasizing both functional and emotional aspects in the campaign.

In order to enhance this, the strategic team, along with the creative team, developed various advertising activation proposals, ranging from TikTok contests to activations and fake out-of-home campaigns.